Practical SEO guides,
one tool at a time
Deep-dive tutorials on Google Search Console, CTR optimisation, keyword research, UTM tracking, and more - written by the team behind Searchlight.
How to Build a Bulk URL Indexing Tool with IndexNow and Google
Build a bulk URL indexing tool with validation, spreadsheet imports, IndexNow, Google routing, honest statuses, security controls and tests.
Track Instagram, TikTok, X and YouTube in Google Search Console
Google Search Console platform properties now show how eligible Instagram, TikTok, X and YouTube profiles perform across Google surfaces.
Google Ads Business Agent for Leads: What Conversational Qualification Changes
Google is bringing a Gemini-powered Business Agent into Search ads so prospects can ask questions before becoming a lead. Here is how advertisers should prepare.
How to Connect Claude to Google Search Console With a Local MCP Server
Set up the open-source mcp-gsc server locally, connect Claude Desktop to Search Console and analyse performance data conversationally.
ChatGPT Fan-Out Queries: What They Mean for SEO and AI Citations
Learn how ChatGPT rewrites prompts into targeted searches, what fan-out means for content strategy and how to improve retrieval without chasing every query variation.
How to Optimise Your LinkedIn Profile With Claude in 15 Minutes
Use a LinkedIn PDF, clear career goals and a structured Claude prompt to improve your headline, About section, experience and skills.
Use Google Search Console Queries and Claude to Expand Content That Already Ranks
Export page-level Search Console queries, analyse them with Claude and build evidence-led content updates for terms your page already partially matches.
10 Claude Prompts for a Repeatable Weekly SEO Workflow
Turn ten practical Claude prompts into a weekly SEO workflow covering technical health, search intent, topical authority, E-E-A-T and AI visibility.
10 Claude Workflows for Paid Ads: Build a Safer Media-Buying Operating System
Use Claude to support paid media audits, search term reviews, creative monitoring, budget pacing and reporting without removing human control.
SEO, GEO, AEO and AIO: One Search Visibility Framework for 2026
Understand how SEO, GEO, AEO and AIO fit together across search engines, AI answers and assistant-led customer journeys.
Claude Loops for SEO: 7 Recurring Workflows That Keep Search Performance Moving
Build seven practical Claude loops for rank monitoring, content audits, technical checks, decay refreshes and weekly SEO reporting.
Lorem Ipsum Generator: What It Is, Where It Came From, and When to Stop Using It
Generate lorem ipsum placeholder text instantly. Learn the 2,000-year history behind it, how designers use it correctly, and when to use real copy instead.
Perplexity AI and ChatGPT Search: How to Get Your Site Referenced in 2026
Perplexity AI and ChatGPT Search are sending real referral traffic in 2026. Learn how each platform selects sources, what optimisations work, and how to track your AI search visibility.
AI Search vs Traditional SEO in 2026: How to Optimise for Both Without Doing Everything Twice
AI search and traditional Google rankings require different optimisation — but most of the work overlaps. Learn the unified strategy that serves both in 2026.
Google's Helpful Content System in 2026: What Has Changed and What Actually Helps Recovery
Google's Helpful Content System evolved significantly in 2025. Learn what signals the system evaluates, which sites have recovered, and what content changes actually work.
Answer Engine Optimization (AEO): How to Rank in AI Search When Traditional SEO Is Not Enough
AEO is the practice of optimising content to be selected as answers by AI search engines. Learn the strategies, content formats, and structured data that drive AI search visibility.
Microsoft Clarity in 2026: AI Heatmaps, Copilot Insights, and Why It Is Now a Serious Analytics Tool
Microsoft Clarity added AI-powered features in 2025–2026 including Copilot insights and smart heatmaps. Here is everything new and how to use Clarity effectively alongside GA4.
Bing Webmaster Tools in 2026: New Features, Copilot Integration, and Why Bing SEO Suddenly Matters
Bing Webmaster Tools gained major new features in 2025–2026, including Copilot integration and IndexNow expansion. Here is everything you need to set up and use.
Google Search Console New Features in 2026: The AI Reports Every SEO Needs to Use
Google Search Console has added AI Overview reports, new filters, and enhanced crawl data. Here is every new feature added in 2025–2026 and how to use each one.
Zero-Click Searches in 2026: How AI Overviews Are Reshaping Traffic and What to Do
Zero-click searches have hit record highs in 2026. Learn which query types are most affected, how AI Overviews changed the numbers, and how to protect your traffic.
AI Citations in Search: How to Get Referenced by Google, Perplexity, and ChatGPT in 2026
AI search engines cite sources in their answers. Learn what makes a page get cited by Google AI Overviews, Perplexity, and ChatGPT Search — and how to optimise for it.
Google AI Overviews: What They Are, How They Affect Rankings, and What to Do About It
Google AI Overviews appear above organic results for millions of queries. Learn how they work, who gets cited, and what SEO changes actually help you stay visible.
Unix Timestamp Converter: What Epoch Time Is, How to Convert It, and the Y2K38 Problem
Learn what Unix timestamps are, how to convert epoch time to readable dates in JavaScript and Python, the Y2K38 problem, and timezone handling for APIs.
HEX to RGB Color Converter: Understanding Color Codes for Web Design and Development
Convert HEX to RGB, HSL, and OKLCH instantly. Learn when to use each color format in CSS, how the math works, and best practices for design systems.
CSS Gradient Generator: Master Linear, Radial, and Conic Gradients for Modern Web Design
Learn how CSS gradients work - linear, radial, and conic - with a free online generator. Copy production-ready CSS code for any gradient design.
Word Counter Online: Why Word Count Matters for SEO and How to Use It Correctly
Discover the ideal word counts for blog posts, product pages, and social media. How word count affects SEO, readability, and what Google actually wants.
QR Code Generator: How to Create, Customise, and Track QR Codes That Actually Work
Learn how to create effective QR codes for URLs, menus, and campaigns. Best practices, size guidelines, UTM tracking tips, and common mistakes to avoid.
CTR Finder: How to Find Pages With Low Click-Through Rates and Fix Them
Learn how to use the CTR Finder to identify pages with below-average click-through rates in Google Search Console and improve them with better titles.
UTM Builder: How to Track Every Campaign Click and What You Can Actually Achieve
Learn how to use a UTM builder to create campaign tracking URLs, what each UTM parameter does, and how to use GA4 data to measure real marketing ROI.
Schema Markup Tester: How to Validate Structured Data and Why It Matters for AI Search
Learn how to test and validate schema markup with a JSON-LD tester, why structured data matters for rich results and AI Overviews, and how to fix schema errors.
AI-Friendly Queries in Google Search Console: What They Are and How to Use Them
Learn what AI-friendly queries look like in Google Search Console, how to find them in the GSC Dashboard, and how to optimise your content for AI Overviews.
LinkedIn Text Formatter: What It Does, Why It Works, and When to Skip It
Learn how a LinkedIn text formatter turns plain posts into bold, italic, and formatted text using Unicode. Benefits, limitations, and best practices.
How to Merge PDF Files Online (Without Losing Quality or Formatting)
Merge multiple PDF files into one instantly - free, no account needed, no file size limits. Learn how PDF merging works and when to use it.
Regex Tester: How to Write, Test and Debug Regular Expressions
Test regular expressions in real time with match highlighting, group capture view, and a built-in cheatsheet. Learn the most useful regex patterns for developers.
Image Compression Guide: Reduce File Size Without Losing Quality
Learn how image compression works, the difference between lossy and lossless, and how to compress JPG, PNG, and WebP images online without visible quality loss.
Password Generator: How to Create Strong Passwords That Are Actually Secure
Learn what makes a password strong, how random password generators work, and why length beats complexity. Generate secure passwords instantly - no account needed.
JSON-LD Schema Markup: The Complete Guide to Rich Results in 2026
Learn how to implement JSON-LD schema markup correctly. Covers every major schema type, common mistakes, and how structured data fuels AI overviews and rich results.
JSON Formatter Online: Validate, Beautify and Debug JSON in Seconds
Format, validate and debug JSON instantly in your browser. No uploads, no accounts. Learn how a JSON formatter works and the most common JSON errors to fix.
Core Web Vitals Explained: LCP, INP and CLS - And How to Fix Them
Master Core Web Vitals in 2026. Understand LCP, INP, and CLS thresholds, the most common causes of failure, and the fastest fixes to improve rankings.
How to Write Perfect SEO Title Tags and Meta Descriptions (With Real Examples)
Learn how to write title tags and meta descriptions that rank higher and get more clicks. Includes character limits, formulas, and a free meta preview tool.
UTM Parameters: The Complete Guide to Campaign Tracking (With Examples)
Learn how to use UTM parameters to track your campaigns accurately. Includes naming conventions, common mistakes, and a free UTM builder to get started.
What Is Keyword Cannibalization? How to Find It, Fix It, and Know When to Leave It Alone
Keyword cannibalization happens when two pages compete for the same query. Learn the three types, how to find them in GSC, and the fixes that actually work.
How to Improve Click-Through Rate in SEO: Get More Clicks Without Moving Up a Single Position
Learn how to improve click-through rate in SEO with title formulas, meta description tactics, and a CTR finder tool powered by Google Search Console.
SEO Quick Wins: How to Find and Exploit the Position 4-20 Sweet Spot
Learn how to find SEO quick wins by targeting keywords ranked 4-20. Discover the four signals that mark a keyword as high-priority and how to act on them fast.
How to Use the Google Search Console Dashboard (And Actually Get Value From It)
Learn how to use the Google Search Console dashboard to find your best and worst pages, spot trend changes early, and turn raw data into SEO wins.
Free SEO and developer tools
All the tools covered in these guides - plus many more. Free, browser-based, no sign-up required.
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