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How it works

Start getting insights in minutes

Find URLs competing against each other in Google.

01
๐Ÿ”Œ

Connect your GSC data

Authenticate with Google Search Console and select your property. No separate crawl needed - the analysis uses your existing GSC performance data.

02
โš”๏ธ

Review competing URL groups

See every query where multiple URLs are showing up in the same period, with each URL's impressions, clicks, and average position displayed side by side.

03
๐Ÿ› ๏ธ

Decide and act

For each conflict, decide whether to consolidate pages, set a canonical, or add a 301 redirect. Export the list to share with your dev or content team.

Why use it

Everything you need from Cannibalization Checker

Find URLs competing against each other in Google.

๐ŸŽฏ

Stop your pages splitting ranking signals

When two URLs compete for the same query, backlinks and authority get split between them. Fixing cannibalization concentrates power on one page.

๐Ÿ”

Find conflicts GSC hides in plain sight

GSC shows one URL per query by default. The Cannibalization Checker digs through the full dataset to surface all competing URLs per query.

๐Ÿ“Š

Understand which page Google prefers

See which of the competing URLs gets more impressions and a better average position - that's your signal for which page to keep.

โš–๏ธ

Prioritise by query volume

Conflicts are sorted by total impressions so you fix the high-traffic queries first, not low-volume ones that barely affect your site.

๐Ÿ“ค

Exportable for dev handoff

The conflict list exports cleanly with all the data a developer or content team needs to implement redirects or canonical tags without back-and-forth.

Read the guide
What Is Keyword Cannibalization? How to Find It, Fix It, and Know When to Leave It Alone
Keyword cannibalization happens when two pages compete for the same query. Learn the three types, how to find them in GSC, and the five fixes that actually work.
10 min read โ†’

FAQ

Common questions

Keyword cannibalization happens when two or more pages on your site rank for the same search query. Instead of one strong result, you have multiple weaker ones - splitting ranking signals and often causing both pages to underperform.

Cannibalization Checker

All your SEO answers, completely free.

No account needed for standalone tools. Google OAuth for GSC tools - read-only, no data stored.

Read-only OAuth ยท no payment ยท no data reselling