Create branded QR codes and get real scan analytics - country, device, OS, and time of day. URL-type QR codes use a tracked redirect so every scan is recorded automatically.
How it works
Branded QR codes with scan analytics built in.
Paste the URL you want the QR code to point to. Optionally add UTM parameters here or use the built-in UTM builder.
Choose colours, upload your logo to embed in the centre, and select a dot style. Preview updates in real time as you make changes.
Download as SVG or PNG at print resolution. Scan analytics are automatically collected - check the dashboard to see scan counts, devices, and locations.
Why use it
Branded QR codes with scan analytics built in.
Print campaigns are notoriously hard to measure. Scan analytics give you actual data on whether those QR codes on flyers, packaging, or posters are driving traffic.
Generic black-and-white QR codes look cheap. Custom colours and embedded logos make QR codes look intentional - which increases scan rates.
SVG format scales infinitely, so your QR code looks sharp at any print size from a business card to a billboard.
QR codes use tracked redirects, so if the destination URL changes, you update it in Searchlight - no need to reprint materials with a new code.
See whether scans came from iOS or Android, which country, and which hour of day. Useful for understanding where and when people are engaging with your offline materials.
FAQ
QR Generator
No account needed for standalone tools. Google OAuth for GSC tools - read-only, no data stored.
Read-only OAuth · no payment · no data reselling