What are UTM parameters?

UTM parameters are tags added to URLs that tell analytics tools where traffic came from. They track source, medium, campaign name, and optionally the specific ad or keyword.

Do UTM parameters affect SEO?

Not if used correctly. UTM-tagged URLs should not be indexed by Google - use canonical tags or ensure tagged URLs aren't exposed to crawlers.

UTM Builder

FREE

Build, validate, and manage campaign tracking URLs

Platform presets

Destination URL *

Include the full URL with https://

Campaign Source*

Where your traffic originates

Campaign Medium*

Marketing medium or channel type

Campaign Name*

Specific campaign or promotion name

Campaign Term

Paid keywords (optional, PPC mainly)

Campaign Content

Differentiate ads or links (optional)

Generated URL

Fill in the fields on the left to generate your URL…

How it works

Start getting insights in minutes

Build clean UTM URLs in seconds, no mistakes.

✏️

Enter your URL and parameters

Paste the destination URL and fill in source, medium, campaign name, and optional content/term fields. The builder formats everything correctly as you type.

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Save as a campaign preset

For campaigns you run repeatedly (email newsletters, Google Ads, social posts), save the source/medium/campaign combination as a preset for one-click reuse.

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Copy and deploy

Copy the generated URL to clipboard or share the shortened version. Use it in your ads, emails, or social posts - GA4 will pick up the parameters automatically.

Why use it

Everything you need from UTM Builder

Build clean UTM URLs in seconds, no mistakes.

🛡️

No more broken analytics from typos

Inconsistent UTM parameters (uppercase vs lowercase, spaces, different campaign names for the same campaign) are the number one cause of messy GA4 data. The builder enforces consistency.

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Campaign presets save repeated work

Save your standard source/medium combos as presets. Building a URL for your monthly newsletter takes one click to pre-fill the standard parameters.

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Validation catches errors before deployment

Required fields are flagged, invalid characters are caught, and the final URL is validated before you copy it. Fewer mistakes make it into live campaigns.

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Consistent naming across your team

Share presets with team members so everyone uses the same UTM naming conventions. No more 'email' vs 'Email' vs 'e-mail' in your GA4 source breakdown.

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Works with any analytics platform

UTM parameters are a universal standard - they work with Google Analytics 4, Adobe Analytics, HubSpot, and any other platform that reads URL parameters.

Read the guide

UTM Parameters: The Complete Guide to Campaign Tracking (With Examples)

Learn how to use UTM parameters to track your campaigns accurately. Includes naming conventions, common mistakes, and a free UTM builder to get started.

10 min read →

FAQ

Common questions

UTM parameters are tags you add to the end of a URL that tell analytics tools where traffic came from. They track the source (e.g. google), medium (e.g. cpc), campaign name, and optionally the specific ad or keyword.

UTM Builder

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