Rameez Majeed · Digital Marketing Specialist · Liverpool, UK

Digital marketing,
engineered.

Expert in SEO, AI Search, Paid Media & Marketing Analytics. Building AI-driven marketing tools. HubSpot, attribution & Data Studio - 14+ years across agency and in-house B2B digital.

Connect on LinkedIn View my work ↓

About

Digital marketing is the job.
Building the tools is the rest of it.

Over the past three years at EA Technology, I've built or co-built the marketing infrastructure most teams my size outsource: the internal reporting dashboard powering 46+ embedded Looker Studio reports, a HubSpot pipeline-and-attribution dashboard for our long-cycle B2B sales motion, and several AI workflows that take work which used to take days down to minutes.

Outside work, I run Searchlight- a free SEO and developer tools platform with 148+ tools, including a Google Search Console dashboard with 11 compound filters, a UTM builder, an opportunity finder, and a free SEO audit. I also build standalone interactive tools - a risk calculator, keyword research workflows, GSC analytics utilities - to show what's possible when marketing teams stop waiting for engineering capacity.

Across 14+ years in agency and in-house roles, I've worked the full stack of B2B digital:

→ Paid mediaGoogle Ads, Microsoft Ads, LinkedIn Ads

→ SEO & AI searchTechnical SEO, GEO / AEO, AI Overviews readiness

→ Marketing automationHubSpot, ClickDimensions

→ CRMHubSpot, Dynamics 365

→ WebWordPress, Umbraco, Next.js

→ AnalyticsGA4, Looker Studio, BigQuery, Clarity, Search Console, GTM

→ BuildingClaude Code, Codex, Next.js, GitHub, Vercel, Supabase

Journey

Fourteen years, five chapters.

2023 - now
NOW

Digital Marketing Specialist

EA Technology Ltd · Liverpool, UK

Built or co-built the marketing infrastructure most teams outsource: the internal reporting dashboard powering 46+ embedded Looker Studio reports, a HubSpot pipeline-and-attribution dashboard for a long-cycle B2B sales motion, and AI workflows that take days of work down to minutes.

2021 - 2023

Digital Marketing Specialist

MESDAC Solutions LLC · Muscat, Oman

Full-stack B2B digital across paid search, SEO and marketing automation - planning, executing and measuring campaigns end to end.

2017 - 2021

Digital Marketing Manager

Muscat Higher Education · Muscat, Oman

Led digital for a higher-education group - enrolment campaigns, search marketing, analytics and the web estate.

2015 - 2017

Digital Marketing Manager

Organize Technologies · Muscat, Oman

Managed client campaigns across search, social and display - strategy, budgets and reporting.

2011 - 2015

Digital Marketing Executive

C-Cubed Solutions Pvt Ltd · India

Started in agency-side SEO and PPC - keyword research, link building, campaign optimisation and client reporting.

Featured work

Marketing tools, built by a marketer.

A collection of marketing, analytics and AI-driven tools built across reporting, SEO, automation and digital campaigns. Click any image to browse the full portfolio deck.

Google Search Console Tools

Analytics simplifiers

Associated with EA Technology · Role: Designer and engineer

A suite of free, browser-based GSC tools designed to simplify what GSC's native UI makes hard. The headline product is the Searchlight GSC Dashboard with 11 compound filters - slice GSC data on combinations the native UI doesn't allow. The suite includes the SEO Opportunity Finder, CTR Finder, GSC CSV exporter, and a free SEO Audit tool that produces a downloadable PDF. Everything runs on read-only GSC OAuth 2.0, built to work within API quotas by paginating intelligently and caching responses.

Next.jsTypeScriptSupabaseGSC APIOAuth 2.0SEO & GEO

Keyword Research Tool

Three data sources, one ranked output

Associated with EA Technology · Role: Designer and operator

A bespoke keyword research workflow that replaces the slow, manual back-and-forth between Ahrefs, Search Console and spreadsheet pivot tables. It pulls keyword and SERP data from the Ahrefs API, cross-references it with the brand's own Search Console performance, and produces a single ranked list scored on commercial intent, ranking position, opportunity gap and SERP feature presence. Drives keyword strategy for EA Technology and VisNet, and feeds the topic-cluster recommendations behind the SEO and content roadmap.

Ahrefs APIDataForSEOGSC APIPython (pandas)Claude CodeLooker Studio

Marketing Reporting Dashboard

The reporting hub, all in one place

EA Technology - internal · Role: Sole designer and engineer

An internal marketing reporting hub surfacing 46+ embedded Looker Studio reports for the marketing team. Category navigation, smart search, favourites, recently-viewed history, a metadata side-panel, a split-view compare workspace, release notes and health monitoring - all reports stored as structured JSON, so adding or retiring one is a one-line change. Locked to the company domain via NextAuth.js + Microsoft Azure AD. Used daily by the marketing leadership team.

Next.js 14TypeScriptshadcn/uiAzure ADLooker StudioDynamics 365

seosearchlight.com

Free SEO & developer tools platform

Independent product · Role: Founder, designer, and engineer

A free SEO and developer tools platform designed and built end-to-end: 148+ browser-based utilities plus a Google Search Console dashboard with 11 compound filters. Built on Next.js (App Router) + TypeScript, deployed on Vercel, with Supabase for auth and Postgres, Resend for transactional email, and full GSC OAuth 2.0. SEO-engineered from the inside out with layered schema and per-route Open Graph generation - and explicitly structured for citation by ChatGPT, Perplexity, Bing Copilot and Google AI Overviews.

Next.jsTypeScriptSupabaseVercelEdge FunctionsSEO & GEO

Visit seosearchlight.com ↗

Current focus

What I care about right now.

AI search is reshaping discovery

How Google AI Overviews, ChatGPT, Perplexity and Bing Copilot are changing brand visibility - and what it takes for content to get cited rather than crawled.

AI as a force multiplier, not a chat box

Building marketing tooling with Claude Code, GitHub Copilot, Codex and Cursor - workflows that take days of manual work down to minutes.

Attribution that survives long B2B cycles

Multi-touch, cohort-based, time-aware attribution for sales motions that run months, not minutes.

Skills

The full toolkit, by discipline.

Search & AI

Search Engine Optimisation (SEO)Technical SEOLocal SEOLink BuildingKeyword ResearchGenerative Engine Optimisation (GEO)Answer Engine Optimisation (AEO)AI-Driven ContentAI Search OptimisationSearch Engine Marketing (SEM)

Paid Media

Google AdsMicrosoft AdvertisingLinkedIn AdsPay Per Click (PPC)Display AdvertisingRemarketingPaid SocialPerformance MarketingBudget ManagementCampaign Management

Analytics & Data

Google Analytics 4Looker StudioBigQueryGoogle Tag ManagerGoogle Search ConsoleMicrosoft ClarityWeb AnalyticsMarketing AttributionA/B TestingConversion Rate OptimisationData VisualizationReport Writing

Automation & CRM

Marketing AutomationHubSpotClickDimensionsDynamics 365Email MarketingLead GenerationLead NurturingCustomer SegmentationAccount-Based Marketing (ABM)CRM & Lifecycle Marketing

Web & Engineering

Next.jsTypeScriptTailwindSupabaseVercelGitHubClaude CodeWordPressUmbracoLanding Page OptimisationMarketing Engineering

Strategy

Digital StrategyB2B Demand GenerationContent MarketingSocial Media MarketingBrand AwarenessCompetitor ResearchForecastingGrowth StrategiesMarketing Funnel OptimisationAdvertising Strategies

Certifications